HY eSports

Hyakki Yakkō

Branding of a fictional eSports Organization

This fictional brand is inspired by Japanese Mythology and is supposed to represent a yokai (demon) that is part of the night parade of a hundred demons (Hyakki Yakō)

The Logo is comprised of shapes created from two sizes of circles.

The "eye", which can be seen as an additional symbol was also made from a circle. Two of the circles points were moved towards the circles center, while the curve of the additional two points was removed, in order to create a basic eye shape.

The left part of the Logo represents the "H" (highly stylized) in "HY" (which stands for "Hyakki Yakō"). It also represents one of the horns of the demon, which this logo represents, as well as the eye socket of said demon.

The right part of the Logo represents the "Y" (highly stylized) in "HY" (which stands for "Hyakki Yakō"). It also represents the second horn of the demon, which this logo represents.

The center part of the Logo represents the eye of the demon, which this logo represents. It can be used for patterns etc..